JUNE 2013 INSIGHT

Part of a science of research lies in its analytical process. The first issue here subjects to its representativeness. Secondly, the measurement. And thirdly, the tests. Data analysis using probability and statistical techniques are just tools to help us clarify those issues. Thus, we manage to verify the differences and variances in the data.

Representativeness subjects to sampling design and showed by demographic data of the studied population. Measurement and scaling acquire representation in the form of opinion, agreeableness, or magnitude inherent within variable(s) of interest. Finally, test of differences and/or variances inferring on the propositions. Further info in slides here https://docs.google.com/file/d/0B7a64nbJZ8GBcGRDN3dZS3B1bDQ/edit?usp=sharing