A qualitative approach in entrepreneurship research has been proposed earlier, however the physic envy overshadowed the proposal. Among others Bygrave (1991) and lately Shepherd (2010) proposed similar approach in overcoming the quantitative methods that may mislead the unexplained entrepreneurship phenomena.
Here is a simple elaboration how to go about in executing a grounded theory approach by Jing Ke & Sarah
Wenglensky (2010): http://avantgarde-jing.blogspot.com/2010/03/grounded-theory.html
Amran Awang, PhD.
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