Entrepreneurial Market Planning at KTPM

A four hour evening session in Entrepreneurship Seminar at Kolej Poly Tech MARA Alor Setar on 9th December 2012 was executed in two modules. The first module delivered between 1600 hr to 1800 hr about pricing strategy for small business. Fifteen slides were used during the session, the strategy comprised of cost-based, break even point analysis, market skimming, market penetration, competitor-based and integrative strategy were delivered.

Second module was delivered between 2000 hr to 2200 hr utilizing 18 slides. The module was about an effective market planning, the delivery capitalized on the technique of writing the plan. The content of the module was revisiting and understanding the product concept, defining the market through market segmentation, target market, market size and market share determination based on competition that lead to forecast sales. The marketing strategy capitalized on the 4Ps was also elaborated to ensure those objectives were justified.

Regards and best of luck to all KTPM students.

Amran Awang, PhD.